Templeton Rye is a popular craft whiskey brand, noted for being “Made in Iowa” with a recipe descended from the Prohibition Era and a favorite of Al Capone.
But it turns out it’s all a bunch of bupkis:
Templeton sources their whiskey from MGP International in Indiana.
And as for that recipe?
Well, the company’s founder admits, “federal regulations prevent the company from making the whiskey using the Kerkhoff recipe, said to have been loved and bootlegged by Chicago gangster Al Capone.”
Were you deceived into buying this whiskey because of this clever marketing? Did those practices injure you?
Prior to the company’s recent admissions, Templeton Rye worked to deceive drinkers into believing “the good stuff” was a craft whiskey made in Iowa, violating the Iowa Consumer Fraud Act, according to the lawsuit.
Or did you just consume too much Templeton Rye?
Christopher McNair, the plaintiff in the lawsuit, is a Chicago resident who purchased “more than a dozen” bottles of Templeton Rye between 2008 and 2014, the lawsuit said. McNair paid approximately $35 for each bottle, believing he was paying extra for the whiskey because of its craft distillation process and roots to small-town Iowa.
If so, the man bought about $400 worth of whiskey that was a few dollars more than the cheap stuff he normally would’ve bought.
Is it really worth the cost of a lawsuit to get a few bucks back and buy some Jack Daniels?